M’O Il Gelato

About the Business:

M’O Il Gelato was born from a dream. It’s a story that started with a couple of friends who came from vastly different backgrounds but shared a mutual passion for gelato. Real gelato, that is. Gelato that is rich and creamy, made “like it used to be”—or even better. But when they looked around, they realized the real thing was hard to find. So in May, 2011, they opened the first M’O gelateria in Nolita, in New York City.